Guide to Start a Mobile Hair Salon And Be Successful (2023)

Working for someone else can be challenging. It has ups and downs, and it’s not always easy to please employers.

Employees can’t determine their workloads, especially the work hours. Sometimes, bad experiences outweigh the advantages employees receive by working for a company.

With all these challenges, many think it is better to build an independent business. But this is not easy.

If one loves beauty products and making others feel beautiful, then a mobile hair salon is a good option.

“How can my mobile hair salon stand out amidst several competitors?”, one might ask. But mobile hair salons have different target markets and offer different services.

Some people prefer to go to the salon to pamper themselves, but other individuals do not have the time for that. They want to save time and feel comfortable at home while having a hair or skin treatment.

Mobile Hair Salon or Barbershop: Types and Benefits

stead of waiting for customers to go to the shop, a mobile hair salon is a convenient for the clients. They receive a visit direct to their homes.

For those starting out in this business, keep in mind that portable equipment is a must. Running a mobile salon can also involve driving distances to reach the client.

Moreover, business owners don’t need to rent a salon and have the landlord set the rules.

Here are some of the types of mobile hair salons to consider:

Combined Model

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In this type of service, the business owners are willing to operate a mobile hair salon and a salon store. They can set up their shop, and also accept mobile or personal clients.

For small businesses who want to leverage their income, this is a great idea. Reaching two types of clients has a significant impact on the mobile hair salon.

Moreover, having a combined model improves customer service. It establishes trust, especially for those with mobility issues, time constraints, and age factors.

Clients’ Home Visiting

Sometimes, clients prefer a home visit. Instead of taking clients to the shop, the shop will go to the clients.

It is a great idea to go to potential clients. What’s more, those who can’t go to the salon for some reason can make themselves feel good again.

Client visiting cuts the water and electricity bills salon owners would usually have to pay.

However, ensure you have enough capital for the travel expense. That will also determine the salon’s overall pricing.

Completely Mobile

One of the advantages of a fully mobile hair salon is that the owner doesn’t need to incur rent expenses. Trucks and vans allow mobile salon owners to take appointments wherever they go.

Before starting a mobile hair salon, there are things to consider and set up to ensure success.

(Video) How to open a beauty business without opening a salon. A Guide to becoming a mobile hairstylist.

The Step-By-Step Guide for a Successful Mobile Hair Salon Business

Register The Mobile Hair Salon Business

This is the most important part when entrepreneurs set up their own businesses. They need to abide by the laws and work according to the state’s regulations.

After getting certification, they can now start the business.

The business will receive an employer identification number. This is the number to use to submit taxes to the IRS.

It is also essential for the business to have liability insurance. It offers some protection from client complaints and their possible negative impact.

The insurance company will be there to save money and help the owner start anew.

A mobile hair salon is usually an individual business or run by a freelance worker. Therefore, taxes and accounting are the entrepreneurs’ responsibility.

Don’t forget to keep track of the business expenses and register with HMRC. That will indicate these entrepreneurs are self-employed.

Have a Concrete Business Plan

Before opening a mobile hair salon, entrepreneurs should first outline a solid plan and compute the expenses. It would also be best to test the waters before starting.

Writing a business plan can be a fun process. Individuals put their dreams down on paper and see how to make them a reality.

First, be clear with what types of services the business will offer. The business location is also crucial in planning.

But of course, the first thing to consider is the budget and the financial goal. Set a target date for achieving the projected profit from the mobile hair salon.

Jot down all these goals, meditate on them, and put them into action. A good recommendation is to have a consultant to help achieve the desired success.

One more thing to consider is the competitor analysis. See how they became successful in their field.

Take note of their typography and other marketing strategies they use. Create a unique marketing plan inspired by these competitors.

Research what effective marketing strategies similar businesses are using today. Google and other research guides can help salon owners in that regard.

With a mobile hair salon, it is vital to calculate the total expenses. These will cover the physical store (if there is one), the mobile salon, gas, and more.

But one thing’s for sure. Making the business mobile will lessen the expenses compared to renting a shop or store. Make sure to include some moderate expenses for salon software apps that will help you automate and run your business in an efficient way so you can focus on the important things

Prepare the Equipment

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Being prepared is important to become successful in any business. Find out what materials are necessary to start a mobile hair salon.

(Video) How to be a Successful MOBILE HAIRDRESSER | Part 1

For instance, brushes, flat irons, combs, hairdryers, scissors, shampoos, treatment, and more.

Put together an inventory list every week and month, and see what is missing or what needs refilling. That will give an idea of how many items to add.

When starting a mobile salon business, investing in the relevant materials is a must. Get the right tools and try them first to check the product’s effectiveness.

When buying items to improve clients’ hair condition, check the customer feedback. Make sure that they have positive reviews from real people.

If possible, try to have a model or recruit someone to show the effect. It will also serve as a testimonial for future clients.

A supplier will provide all the chemicals needed for the salon. So it’s important to find a trustworthy supplier for bulk orders.

This is especially vital for salons offering permanent waves, bleaching, and dying.

Always review the inventories, they will reveal the best-sellers or most-used treatments. Keep a stock for future use.

Look for a brand with the complete tone and effect, whenever the clients ask for different styles.

Don’t forget to have a case to contain all the materials. It is portable and allows salon owners to bring it anywhere.

Without a car, having a mobile service can be challenging, but it is possible. However, having a car allows this business to grow, since it is easier to visit different clients on the same day.

Prices Should Be Reasonable

Choosing a price tag is the trickiest part of starting a mobile hair salon. There are a few things to consider when deciding on pricing.

Here are the things that add more value:

  • Experience
  • Service
  • Quality
  • Convenience
  • Materials used

Always be realistic with the prices. If the business is just starting, it would be best to offer promotions and discounts.

Once people know about this mobile hair salon, more clients will come and use the service. Build loyalty first, and everything else will follow.

Consider Clients As The Gem Of The Business

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Getting clients is not always easy. It takes weeks or even months to establish regular customers.

Without them though, the business won’t thrive. Being the owner of the mobile hair salon, it is essential to have a connection with the clients.

Treat them as the gem of the salon, and give them importance and value. Take advantage of special events, such as weddings.

(Video) Thinking of becoming a mobile/freelance hairdresser? WATCH THIS

Have a partnership with various event managers, and become the hairstylist they need.

Establish loyalty rewards for clients. This allows clients to accumulate points whenever they use the salon’s services.

Issue a business card to help prospective clients trust the salon, the owner, and the staff.

Download an application from Play Store or App Store that can track all the bookings. Some of these apps also send reminders when the appointment is near.

At this point, knowing the pricelist is crucial to respond to people’s queries.

Choose Work Hours Convenient to Potential Clients

With a physical shop, having consistent work hours is a must. In a mobile hair salon, work hours depend on the stylist.

However, it is not always appropriate to set the work hours to suit the stylist’s time frame. It would be best to choose the times that are most convenient for the clients.

Sometimes, clients prefer early morning or late at night. As the stylist, it is important to be flexible and fit in with the customer’s schedule.

Yes, a mobile hair salon gives freedom when it comes to time management. But it is still important to set boundaries.

It’s not okay to have more appointments than can be handled in a day.

Be firm with the schedules, and inform clients on the salon’s Facebook page. If appointments are full, be frank and respectful when telling other clients.

Use Different Marketing Strategies

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Online marketing techniques aren’t new nowadays. Online advertising is better than other forms of ads.

To promote the business, make use of good friends. Inform them about the mobile hair salon, and encourage them to share the news with others.

One of the best practices for online marketing is to create a business website. Here it is easy to include all the pictures, videos, and other samples of hairstyles.

Use social media tools and platforms to advertise the business, products, and services. Creating a blog can also increase traffic.

Experiment with various marketing strategies, and see which works best for the mobile hair salon.

When creating a website, hiring a developer is not always needed. There are website builder tools that will do everything for the website owner.

Just select the design. Then, provide visitors with information about the salon’s services.

(Video) How To Become A Successful Salon Owner (The 3 Key Elements That Will Make You Profitable)

Be consistent in the business branding.

From the website, clients can learn everything about the business and its owner. Be sure to include the history, what you do, and who you are.

There are also other traditional advertising–such as newspapers, and local bulletin boards.

Ways To Have a Successful Mobile Hair Salon

It is challenging to run a mobile hair salon or a barbershop. But nowadays, more people are staying at home.

They often look for on-call part-timers for other services. This is the right time to take advantage of this area of business.

Always show gratitude, respect, attentiveness, and appreciation to loyal customers. These combinations of positive attitudes will help the business to thrive.

Once clients feel special, they will always come back for more.

Get more bookings with the right tool for the job

Staying organized has never been easier.

You can now manage your business and grow your brand with a single, powerful software that keeps all of your appointments in line, your clients organized and your business booming.

Trafft is perfect for business owners who need to streamline their booking experience both for their staff and their clients.

Trafft handles everything for you, even sending automated email or SMS reminders to your clients. No-shows? Not anymore!

The Trafft booking software adapts to different industries for a blissful online booking experience and employee management.

Want to know more? Check out Trafft’s awesome features to see what you are missing.

If you enjoyed reading this article on mobile hair salons, you should check out this one about how much do other salon owners make.

We also wrote about a few related subjects likesalon cancellation policy examples,best salon slogans,how to get more clients in a salon, how to run a successful salon, andbeauty and hair salon statistics.


How do I start a successful mobile hairdressing business? ›

Tips for success

It's essential to build your client base to ensure the success of your freelance hairdressing business. There are two primary ways to do this: Advertising - social media, traditional leafleting, local radio and newspapers. Word of mouth - ask friends and family to recommend you.

How do mobile hairdressers get clients? ›

In order to attract clientele it is imperative that you make yourself available during the most effective business hours and be open to working 'out of hours' for special occasions such as weddings or proms, Mother's Day or the races -These seasonal jobs are ideal ways to drum up business with multiple clients as ...

Do mobile hairdressers make money? ›

Mobile hairdressers are usually fully trained hairdressers who have a flexible schedule. These hairdressers can charge what they want for their services. So it could be a great money maker, if you're fully trained and have time to spare.

What do you need to do mobile hairdressing? ›

Registration – All self-employed people, including mobile hairdressers, need to register their business. You will need to check your local laws for details according to your state. Business plan – If you want to be successful, it's always a good idea to put your mobile hairdressing business plan in writing.

Do mobile hairdressers need insurance? ›

Public liability insurance is essential for any mobile hairdresser. It covers injury or damage to a third-party or their property, such as causing a burn when using dye on a client's hair.

How do mobile hairdressers work? ›

A mobile hairdresser is a type of hairdresser that, rather than operating from a fixed premise, will arrive wherever there is hair to be cut. Mobile hairdressers typically do their work in their customer's houses, which can be very convenient if you cannot make time to go to the hairdressers.

How much do self employed hairdressers earn? ›

Average Rate for a Freelance Hair Stylist or Freelance Hairdresser. The average hourly rate for a mobile Hair Stylist in the UK ranges from £15 per hour (beginner) to £50 per hour (experienced).

What insurance do I need to be a self employed hairdresser? ›

The two main forms of insurance that a mobile hairdresser needs are liability insurance and personal accident and sickness insurance, although there are other types of insurance that a mobile hairdresser should also consider.

How much do hairdressers make a month? ›

Average R 15 863 per month.

Can I run a hairdressing business from home? ›

With the bonus of not having to travel and flexible working hours, it's easy to see why creating a beauty salon at home is so appealing. Yet there's lots to consider before you take the leap from being a mobile therapist or working in a salon to opening your doors to clients at home…

How do I set up a self-employed hairdresser? ›

You'll have to register with HMRC, keep accurate accounts and pay your tax on time. You'll need to organise business insurance and your own pension. You must have a legally watertight contract with the salon or barbershop. Members can download free contracts from the NHBF shop.

How do I become a freelance hairstylist? ›

The primary qualifications for a career as a freelance hair stylist are a cosmetology license and several years of experience as a stylist. The licensure requirements usually involve getting a diploma or certification and passing a written and practical exam. Most cosmetology courses take between 9 and 15 months.

What does mobile hairdresser mean? ›

A mobile hairdresser is exactly as the name suggests. They work on a freelance and mobile basis outside the confinements of a hair or beauty salon and usually come to your house or a location that works for you for a cut, colour or styling.

Can you run a hairdressing business from home UK? ›

Over four million people work from home in the UK, including hair and beauty professionals. With the bonus of not having to travel and flexible working hours, it's easy to see why creating a beauty salon at home is so appealing.


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