How to Start a Lash Business (2023)

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Do you have a passion for false eyelashes and eyelash extensions? Have you always wanted to start a business in the beauty industry, but hadn’t yet found the perfect niche? You can become a lash extension entrepreneur and earn good money as a small business owner. All you need is a love of beauty and an interest in marketing lashes.

What is an Eyelash Business?

The beauty business boasts a plethora of niches, but the eyelash business is definitely a lucrative one. According to Grand View Research, Inc., by 2025, the global false eyelashes market is expected to reach $1.6 billion… that represents a lot of potential customers.

In an eyelash business, a trained technician applies eyelash extensions and other lash aesthetics to clients. Of course, as with any other business, the eyelash business also requires marketing, sales, customer service and other operations to be profitable.

How Much Does it Cost to Start Your Own Lash Business?

You’ll need capital to start your own lash business. When establishing an eyelash extensions company, you’ll need to purchase supplies and equipment. You’ll need to set up your salon location, and you might need to hire lash artists. In all, you could spend between $30,000 and $60,000 to start your lash business.

How to Start an Eyelash Business: 20 Crucial Steps

Ready to start your own business selling eyelash extensions services? The following 20 crucial steps will help you start a successful eyelash extensions business:

1. Get the Necessary Training and Qualifications

Unless you plan on hiring a lash artist, you will need to receive the necessary training and qualifications to become an eyelash technician for your lash business. Being licensed helps you convey a sense of professionalism to your clients and keeps your business legally compliant.

Of course, every state and country has its own requirements, so be sure and research the necessary qualifications in your region. You might need to take a series of courses, pass a test or pay certain fees to gain an esthetician license in your area.


2. Name Your Business and Create a Brand

What will you call your lash business? Every company needs a creative and unique business name that makes it stand out in customers’ minds. Be sure and register the brand name to protect it from being used by competitors.

Of course, your business name is only part of your overall lash brand. Design a logo that visually represents your brand, including your products, values and vision.

3. Know Your Target Market

Who is your target customer? As with most businesses, your market won’t include everyone. What type of customer will seek your aesthetic services? Consider the demographics and characteristics of that target audience when determining to who you will market your business.

4. Research the Competition Providing Eyelash Extensions

Who will your competition be in the lash business? What other local businesses will also provide eyelash extensions and other lash services to your target market? Research your competition, paying attention to what services other lash businesses offer and how they promote their companies. What works for them, and what can you improve upon in your own lash business?

5. Create a Business Plan

Before you can acquire funding for your eyelash business, you’ll need to establish a business plan. Even if you plan to launch your company without help from a bank or investor, writing a business plan will help you better define your business, identify your target customer and create effective business strategies.

An effective business plan for your lash company should include an overview of your business, including a general description of your company and the services it will provide, as well as financial projections, a description of your target market and a general marketing plan.

6. Choose a Business Entity

How will you structure your lash extension business? Will you be the sole owner of your small business, or will you own the company with one or more partners? Who is legally responsible for the brand? Who will be responsible for profits and debts?

When establishing the structure of your eyelash company, you can choose from a variety of business entities, including sole proprietorship, partnership, limited liability company or even a corporation. Most lashes companies will be opened as a sole proprietorship or an LLC, depending on who will be personally liable.

7. Set Up a Business Bank Account for Your Eyelash Extension Business

Before your lashes business starts sending or receiving money, be sure and open a business bank account. A business bank account offers a level of professionalism to your small business, and it separates your business and personal finances, which helps protect the business and keep it legally compliant.


You might also consider opening a business credit card account for your eyelash extension business, which can be used to help finance your company during slow periods and purchase inventory until you start turning a profit.

8. Sort Out Licensing, Permits, and Fees

What licenses and permits will you need to operate your eyelash business? There’s no simple answer to that question since requirements will vary by region. Be sure an research any business licenses, as well as aesthetic or healthcare licenses, are required in your area and be prepared to pay any fees associated with obtaining them.

9. Set A Budget

What will be your budget for starting your lashes business? A variety of startup costs are associated with establishing any new small business, and the eyelash extension industry is no exception. Consider everything you need to start your business, including costs for your salon or other location, employees, equipment and supplies. As a new small business owner, you’ll also want to consider your financial resources, so you can save money when it’s necessary.

10. Choose a Location

Where do you plan to conduct business? Will you rent a space to convert into a salon, or do you own a location to house your own eyelash brand? A variety of options are available. You can do business out of the relaxing atmosphere of your own studio at home, or you can select a posh high street location. In many areas, you can even offer mobile eyelash services, operating out of a company van or another commercial vehicle.

11. Purchase Business Insurance

Risks accompany running any business. What if a natural disaster destroys your inventory? What if an employee or a customer gets injured? What if your online business operations become the victim of a hacker?

You’re bound to invest plenty of time and money into the success of your lash business, so you’ll want to obtain business insurance to protect that investment. Consider insurance policies including property insurance, liability insurance and cyber insurance if you are selling or marketing services in the online marketplace.

12. Buy the Necessary Equipment

What equipment will you need to operate your eyelash company? Of course you’ll need basic office equipment, such as a desk, chairs and a computer, as well as decor to create a relaxing atmosphere. But a small business owner launching an eyelash extensions business will also want to invest into the following equipment:

  • Lighting – You will need bright, high-quality portable lighting to ensure you and your aesteticians clearly can see every individual lash.
  • Reclining chair or lash bed – Where will your customers relax while you attend to their lashes?
  • Linens and sanitary covers – Don’t forget covers for your lash bed that keep customers comfortable and clean.
  • Comfortable chair – You and your lash artists will be spending hours in your chairs as you apply eyelash extensions. Make sure you are comfortable while doing it.
  • Shelves and storage – Keep an organized salon with plenty of shelves and other storage containers.
  • Lash cart – A lash cart can be equipped with all of your various extensions and other lash supplies and equipment for convenient access.
  • Sink and sterilization area – Be sure to keep a clean and sterile business by equipping your salon with a sink and sterilization area.

13. Set Your Prices and Create a Menu

What services will your lash business offer customers, and how much will you charge for each? When determining your pricing schedule, look at the competition in your area. You might want to match competitors’ pricing, or you might want to launch with promotional pricing and charge even less than another local business when you can. Create a menu of services and pricing that your customers can reference when purchasing lashes services from you.

14. Create a Professional Website and Email ID

Every business needs an online presence for success in the modern marketplace. Even if you won’t be engaging in e-commerce, a well-designed website and official email address will add a sense of professionalism to your new business and offer an important source of promotion for customers searching for lash services. It also can offer a booking tool, giving customers a simple way to reserve their appointments.

If possible, coordinate your website domain with your overall small business brand. Don’t worry if you have no web design experience. Many new business owners hire another professional to design their own website.

15. Choose a Booking System

How will you book your customers’ lash extensions appointments for your business? Gone are the days when a small business owner could rely on pen, paper and a desk calendar to track their engagements. Today’s lash business owner needs a solid booking system to ensure the most professional scheduling.

A variety of booking software is available with features to accommodate practically any type of business. Choose from some of the best online booking software systems such as Boulevard, Fresha or Gloss Genius.

16. Invest in Point of Sale Software

How will your lash business process payments? By investing in point-of-sale software, you can ensure your business can accept a variety of payment forms from your customers both online and in person, as well as accurately track your sales.


Much like with booking system software, a variety of point-of-sale software options are available, each with unique features and tools. Small business owners can choose from some of the best point of sale software options like Square Point of Sale, Shopify POS, Quickbooks Point of Sale or Revel Systems.

17. Market Your Business and Build a Customer Base

It’s a competitive market, and you can’t expect customers to start forming a line just because you opened the doors of your new lash salon. You have to market your eyelash extension business to build a customer base.

Small business owners no longer have to invest in traditional advertising to market their products and services. You can reach prospective clients by engaging with them on a social media platform. Establish social media profiles for your lash business on popular platforms like Facebook, Twitter and Instagram.

By posting compelling content, you can attract an audience of lash enthusiasts and potential clients. Some lash artists have developed impressive followings on YouTube and TikTok by sharing video of them applying eyelash extensions to willing customers. You can even feature your own lashes to churn up interest in your brand.

18. Launch Your Business

You’ve acquired the skills and certifications, you’ve purchased equipment and supplies, you’ve set up your salon, and you’ve built a customer base. Now it’s time to launch your lash business! Planning and organization are key to successfully launch your own eyelash brand.

19. Expand Your Services

Now that’s you’ve successfully launched your small business, you’ll want to start looking toward future growth. How will you expand your services and maximize your earnings? Remember, more high-quality services can equal more customers… and increased profits.

An entrepreneur who has launched a successful lash business can consider expanding to other services in a variety of ways. Perhaps you will develop a webinar and sell eyelash tutorials online. Maybe you will help to develop your own custom eyelash extensions and start your own lash label. You might even become an eyelash wholesaler. With a creative mind, the opportunities are practically endless. You can also look into how to start a hair salon or how to start a nail salon to add more services.

20. Be a Successful Business Owner

Once your lash business starts earning money, you are on your way to being the successful small business owner you envisioned. You’re now your own boss, but your lash artist journey is just beginning. Your business will need your ongoing support to continue to thrive.

Is a Lash Business Profitable?

Are lash businesses profitable? According to Giovanni Eyelash Factory, U.S. customers now use more than 40 million pairs of false eyelashes every month, and that incredible amount continues to grow. It only makes sense that more entrepreneurs are finding success in the eyelash business.


You can earn money by opening an eyelash salon, and the above 20 steps should help you along the way.

Image: Depositphotos

More in: How to StartComment ▼


How do I write a lash business plan? ›

Executive Summary
  1. Give a brief overview of the eyelash extension industry.
  2. Discuss the type of eyelash extension business you are operating.
  3. Detail your direct competitors. Give an overview of your target customers.
  4. Provide a snapshot of your marketing strategy. ...
  5. Offer an overview of your financial plan.

How do I start a successful lash business? ›

5 Tips on How to Start a Business as a New Lash Tech
  1. Get certified by a well-known and reputable company! ...
  2. Research your target market to acquire new clients as a new lash tech. ...
  3. Decide whether you want to open a home studio or lease space as a new lash tech. ...
  4. Create a business strategy, budget, pricing, and goals.
11 May 2022

How do I get more lash customers? ›

It can be an excellent way for how to get eyelash extension clients quickly.
  1. Ask for Reviews. Ask clients for reviews! ...
  2. Offer Client Incentive. Create an incentive or referral program. ...
  3. Seek Support from Friends and Family. Ask your friends and family to help get your name out there! ...
  4. Be Prepared to Build your Lash Clientele.
18 Feb 2021

Is it easy to start a lash business? ›

Starting your own eyelash extension business isn't easy, but it will be one of the most rewarding things you ever do. If this is your dream, don't give up on it just because there are a lot of hoops to jump through. Once you're the proud owner of a successful lash business, you won't look back.

How do I announce my lash business? ›

6 Successful Advertising Ideas for Lash Extension Business
  1. Promoting On Social. Similar to other specialties within the beauty business, promoting your lash work on social media is important. ...
  2. Building Partnerships. ...
  3. Loyalty Cards. ...
  4. Referral Promotions. ...
  5. Local Advertising. ...
  6. Offering Giveaways or Promotions.
22 Feb 2021

How can I sell my eyelashes? ›

The Best Way to Sell Eyelashes Online

Run an Ecwid store on your own website, on popular social media platforms, or through marketplaces like Amazon or eBay. Open your very own Instant Site in just a few minutes or simply add a “Buy Now” button to your blog.

Is selling lashes a good business? ›

According to Business Wire, the false eyelashes market was valued at US$ 1,377.28 million in 2021 and is projected to reach US$ 2,046.61 million by 2028. This kind of growth makes starting an online lash business a great way to make money online.

How do beginners get lash clients? ›

10 Ways To Get New Lash Extension Clients
  1. Craigslist, Facebook Marketplace & Other Localized Classified Ad Websites. ...
  2. Friends and Family. ...
  3. Partner With Existing Related Businesses. ...
  4. Referral Program For Existing Clients. ...
  5. Social Media Ads. ...
  6. Google. ...
  7. Sell Gift Cards To Existing Clients. ...
  8. Get A Website.

How can I promote my small eyelash business? ›

How to market your lash business
  1. How to market your lash business. ...
  2. Give your customers an unforgettable experience. ...
  3. Build relationships with your customers through social media. ...
  4. Word of mouth > Everything else.
11 Nov 2020

How many clients does a lash Tech have a day? ›

That means there's a wide variety in lash artist income. For most artists who are five days a week, taking three clients per day, income ranges between $75,000 to $150,000 per year. But, there are a number of factors that can affect that number, like: Your level of experience: More experienced artists can charge more.

Is it difficult to do lashes? ›

Eyelash extensions may be the most tedious profession you could possibly get into," Taylor says. Great point. There are physical demands to this career — you need steady hands, excellent dexterity and good eyesight (read more about good eye health and the last artist).

Do lash techs make a lot? ›

Eyelash extension technicians make an average salary of $46,269 per year, $3,856 per month, or $890 per week in the United States. The wage for lash techs in the United States is $22.24 per hour. The top earners (90th percentile) make $104,000 or more per year.

What is a good slogan for eyelashes? ›

420+ Catchy Lash Slogans And Taglines
  • Best lashes for the beauty queen.
  • Step up your make-up game.
  • Because lashes matter.
  • For your own beauty.
  • Recommended by a ton of beauticians.
  • It's time to stop the eye drama.
  • Lashes for a better face.
  • For your magnificent eyes.
19 Sept 2019

What should I tell my clients before eyelash extensions? ›

Ask your clients about their allergies before the appointment. If they have a history of allergic reaction to adhesive, advice the client to take antihistamine before coming in to avoid flaring up. Also, it is best to have your clients sign a waiver during consultation for client's safety.

How do I promote my lash business on Instagram? ›

To promote your posts, you need to put relevant and popular hashtags that get a large outreach. You should hashtag your local area and business name, but some general hashtags too, like #lashes #eyelasheextensions #beauty #lashtech and so on.

How do I plan my small business? ›

How to write a business plan in 9 steps
  1. Draft an executive summary.
  2. Describe your company.
  3. Perform a market analysis.
  4. Outline the management and organization.
  5. List your products and services.
  6. Perform customer segmentation.
  7. Define a marketing plan.
  8. Provide a logistics and operations plan.
27 Jan 2022

How do you write business ideas? ›

Thinking of starting a business? Here's the best step-by-step template for writing the perfect business plan for your startup.
  1. Executive Summary.
  2. Overview and Objectives.
  3. Products and Services.
  4. Market Opportunities.
  5. Sales and Marketing.
  6. Competitive Analysis.
  7. Operations.
  8. Management Team.
20 Jul 2018

How do I write a business plan for a beginner? ›

How to Write a Business Plan, Step by Step
  1. Write an executive summary.
  2. Describe your company.
  3. State your business goals.
  4. Describe your products and services.
  5. Do your market research.
  6. Outline your marketing and sales plan.
  7. Perform a business financial analysis.
  8. Make financial projections.
26 Jul 2022

Can I run my lash business at home? ›

You can. Lash extension businesses are a great option to open from your home that permits safety and flexibility other jobs might not. If you're already trained in lash extensions or looking to get trained on extension application or lash lifts, consider being your own boss by starting a lash business from home.

How much does it cost to start selling lashes? ›

The average mink lashes cost per pair is 2.27. The best way to start an eyelash business is to wholesale 100 pairs of mink lashes with the package, you will need $275 to start up your eyelash business.

How do I find a good eyelash vendor? ›

There are many options for finding a good eyelash vendor, but the first and most obvious way to start is by running a Google search. Professional wholesale eyelash suppliers should have a website, and you can easily find vendors with a keyword search under “wholesale eyelash suppliers” or similar verbiage.

How do you market yourself as a lash artist? ›

Advertise at local colleges and give a "Student Discount" for full sets. Educate your clients on proper lash care. If your client takes care of their lashes then they will love them. If your client loves their lashes then they will talk about them and they will give your name to other potential clients.

How do I market myself as a lash technician? ›

Digitally Promote Your Lash Business
  1. Create a Google My Business account. This is a guaranteed way to ensure your listing shows up on Google Maps! ...
  2. Design an engaging website. ...
  3. Try eyelash extension advertising on social media. ...
  4. Boost your business with online contests. ...
  5. Start a blog!
16 Apr 2018

How profitable is the eyelash business? ›

At this level of demand and sales, the profit potential of the lash industry is enormous. According to reports, lash business owners can earn $47,396 annually if they operate independently without many employees.

Is lashes a good business? ›

As your skills grow, you can charge more and become more profitable as a lash professional. Successful lashers on the higher end of the wage scale make upwards of $73,000 each year. These three components—price, location and marketing—should all be factored into your eyelash extension business.

What should I Caption my lash pictures? ›

Cute Lash Sayings
  • Lash babe.
  • Lash boss.
  • Lashes are better.
  • All you need is lashes.
  • Hello gorgeous.
  • Have a fabuLASH day!
2 Apr 2021

How do lash businesses get clients? ›

10 Ways To Get New Lash Extension Clients
  1. Craigslist, Facebook Marketplace & Other Localized Classified Ad Websites. ...
  2. Friends and Family. ...
  3. Partner With Existing Related Businesses. ...
  4. Referral Program For Existing Clients. ...
  5. Social Media Ads. ...
  6. Google. ...
  7. Sell Gift Cards To Existing Clients. ...
  8. Get A Website.

How much do lashes cost? ›

Costs vary wildly from salon to salon, but expect a starting point around $120 for the basics and up to $300. Because everyone's eyes are different, you'll want a set that complements your eye shape, lash length, and lifestyle.


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